M.M.LaFleur: You've Arrived
Centered around the idea of feeling confident with "main-character dressing", M.M.LaFleur's "You've Arrived" campaign featured the 2022 Fall Collection with the purpose of increasing brand awareness/recognition and new customer acquisition. A custom bus drove around the city for a week with various brand pop-ups and collaborations, giveaways, and a special performance by NYCB principal dancer Tiler Peck.

See all collateral below.
All Collateral
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DELIVERY
Physical collateral
Landing Page

​​​​​​​SOFTWARE
Illustrator
InDesign
Photoshop
Figma

Front page of custom branded "newspaper" handed out to visitors.

Inside page featuring a Styling article from M.M.LaFleur's online magazine, The M Dash.

Bus "ticket" handed to visitors in line.

Giveaway sign posted at street-level, prompting users to provide their email to enter a giveaway while in line. 

Desktop experience for landing page, featuring email entry for the giveaway, activation schedule for the week, and brand partner boilerplates.

Mobile experience for landing page.

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