M.M.LaFleur × Talea​​​​​​​
For the 2024 Summer Collection press preview, M.M.LaFleur partnered with NYC-based, woman-owned brewery Talea for a celebratory summer evening called "The M.M. Summer Clubhouse."
As part of this special collaboration, I created a custom can label for Talea's popular Watermelon Sour Ale, served to guests at the event and available for a limited-time in Talea locations. Other collateral at the event included a Summer Collection lookbook and custom coasters and menus.

See all collateral below.
All Collateral
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DELIVERY
Physical collateral
Packaging
Editorial

​​​​​​​SOFTWARE
Illustrator
InDesign
Photoshop

Lookbook showcasing the Summer 2024 Collection. Printed and placed on tables for guests to browse and take home.

Full label design. The red and orange motifs had a metallic finish in the final product.

Product imagery for the limited-edition can.

Menus for drink and snack offerings.

Custom coaster for the event.

Sandwich board sign created for the sidewalk.
Want to see more? I designed the visual lookbook for the full event recap on M.M.LaFleur's online magazine, The M Dash.
SEE THE LOOKBOOK
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