M.M. & Daughters
For the 2024 Spring Collection press preview, M.M.LaFleur partnered with NYC icon Russ & Daughters for an evening of nosh, performances, and mingling, titled M.M. & Daughters.
In addition to adorning the space with Spring Collection imagery, we created custom tablecloths featuring a black/white plaid pattern from the collection and custom table settings to give the Russ & Daughters branding an M.M.LaFleur twist.
See all collateral below.
All Collateral
DELIVERY
Physical collateral
SOFTWARE
Illustrator
InDesign
Photoshop
InDesign
Photoshop
Placemat menus customized with M.M.LaFleur's color and branded copy. Inspired by Russ & Daughters' current placemat menu used in restaurants.
Small standing menu on tables listing small bites and drink offerings.
Custom gift bag based on the iconic vintage Russ & Daughters bag design.
Custom branded caviar tin available for guests to enjoy and take home. Design inspired by the Russ & Daughters caviar tin.
Branded coasters placed on tables.
Table number placards.
Vinyl created for a large mirror inside the Russ & Daughters space.
Want to see more? I designed the visual lookbook for the full event recap on M.M.LaFleur's online magazine, The M Dash.