Art Direction
As a designer/art director for professional haircare brands Pureology and Biolage under L'Oreal, I concept, art direct, and lead pre- and post-production for seasonal tentpole and evergreen product lifestyle imagery. This imagery is used across digital channels, print, and in retail stores.
Pureology
Pureology is a professional haircare brand whose products create a luxurious and sensory-rich salon experience. The brand's product photography relies heavily on color and texture and evokes a sensorial, sophisticated atmosphere.
Biolage
Biolage is a professional haircare brand whose products combine all-natural ingredients with a science-forward approach, and feature 100% vegan, cruelty-free formulas. The brand's product photography reflects its clean and scientific approach, with small elements and the brand green to call back to nature.
